"It began with the realization that there must be a better way for benefit brokers and HR outsources to provide services to their client companies."

And there must better way than employees filling out paper forms and manually writing out the same basic information over and over. A better way than administrators having to re-key that same information into other systems by hand.


By automating processes such as employee onboarding and benefits enrollment, Insynctive would make selecting benefits and filling out HR forms a whole lot easier for employees and get them back to their real jobs faster. At the same time, we would help everyone involved save time and money.

But more could be done. What if companies could also integrate their payroll system with HR and Benefits? What if they could keep their existing payroll system, or pick whatever system best fit their needs, but still have bi-directional data flow for key elements that are shared between HR and payroll?


Insynctive connected HR and benefits admin with payroll, allowing organizations to get to a new level of data integrity, saving time, and reducing errors. 

We weren’t finished. With the rise of mobile devices and apps, employees wanted the same simple and powerful experiences they enjoy as consumers. What if the same effortless experience they have when booking travel or shopping online could extend to benefits enrollment and HR workflows too?


We’ve continued to innovate to improve the experiences of all those who have a role in the Insynctive system, from those who provide services to client businesses (benefit brokers and HR outsourcers), those who manage employees (business owners, HR professionals, department managers), and each and every employee, whether they are full time, part time, seasonal workers or contractors.


Gary Goldstein

CEO at @Insynctive. Founded BISNet (sold to BenefitStreet). Industry veteran in successful SaaS solutions for the benefits industry. 


Martin Djonov

CTO at @Insynctive. MEAN and .NET full stack developer. Developer of large scalable SaaS solutions and iOS apps. Software Architect at Freelancer.


Michael Gertsch

Advisor at Insynctive.  COO of AIG Company.  Global Financial Services Executive focusing on Digital Transition, Funding, Business Strategy and InsurTech. Has successfully executed global startups, turn-arounds and at-scale in the insurance and technology space In Europe, Asia and the US.


Dan Gravelle

Consulting CFO at @Insynctive. Has served as a Consulting CFO for early and growth stage companies with an emphasis in the SaaS, Healthcare/IT Security, Telecom and Semiconductor sectors


Linda Peterson

Advisor at Insynctive. AAAPM, PHR. Senior Human Resources Generalist at Linda Peterson Consulting